Privacy Policy
Mix Associates Ltd and its U.S. affiliate Mix Associates US Ltd form The Mix Global, a global market research agency committed to high standards of data protection and research ethics. In delivering research insights and strategic advice to our clients, we often collect and process personal data. This privacy policy outlines how we manage that responsibility.
In the course of our research work, we may act as a Data Controller, Joint Controller with clients or suppliers, or a Data Processor on behalf of clients. Regardless of role, we apply the same commitment to data security, transparency, and individual rights.
Data Controller – We act as a Data Controller when we decide why and how personal data will be used in a research project. This includes determining what data is collected and how long it is kept.
Joint Controller – In some projects, we work closely with clients or suppliers to jointly determine how personal data is processed. In these cases, responsibilities are shared and clearly agreed in advance.
Data Processor – We act as a Data Processor when we handle personal data strictly on behalf of a client who remains responsible for the data. We follow their instructions and apply the same privacy and security standards.
Contacting you in connection with the research and managing your consent
Securely storing your personal data
Analysing the information you provide
Sharing footage or recordings with trusted partners for research use
Responding to any data rights requests
Deleting your personal data once it's no longer needed
Informing you who the relevant Data Controller is for the project
Name and contact details (for communication, quality control, and consent management)
Demographic details (e.g. age, gender, location) for participant selection
Address (for in-home research only)
Bank details (for research incentives)
Audio and video recordings (used strictly for analysis and reporting; any potential further use will always involve your specific consent)
Occasionally, special category data with explicit consent (e.g. ethnicity, health status, beliefs)
Directly from you when you participate in research
From a client or third party with whom you have an existing relationship
From a panel or database you’ve previously joined
Consent for participation and use of personal or special category data, including parental consent for under-16s
Legitimate interest for activities like internal quality control, consent audits, or coordination where consent is not practical
Legal obligation if required to disclose data
Personal data collected for research is retained for 6 months post-project unless stated otherwise
Some personal data (e.g., photos or film clips) may be included in research outputs and held longer by clients under their own policies
Final anonymised or summarised outputs may be archived by The Mix for up to 7 years for record-keeping and audit purposes
Quality control records (e.g., contact and attendance logs) are held for 2 years, excluding data provided by clients
Incentive payment records are retained for 7 years for tax purposes
We implement a range of technical and organisational safeguards:
Role-based access and secure storage
Encryption in storage and transit
Secure sharing protocols
Regular IT monitoring and software patching
Secure data destruction procedures
To deliver research projects, we work with trusted partners under strict contractual terms. These include:
Participant recruiters
Research partners under DNA
Research analysis tools
Filming and transcription services
IT advisers
In the course of conducting our research activities, it may sometimes be necessary to transfer personal data outside the UK and EU. Some countries may not have the same data protection standards. Where this applies, we use appropriate safeguards such as Standard Contractual Clauses, Data Privacy Framework certification, or other legal mechanisms.
Your personal data will never be sold, used for marketing, made public, or subject to automated profiling without your explicit consent.
Withdraw consent at any time
Request deletion, correction, or restriction of your personal data
Access the personal data we hold about you
Request data portability
Raise concerns or complaints
Please contact: Maria Ferres, Chief Operations Officer, The Mix Global at maria@themixglobal.com
We are also a member of the Market Research Society (MRS) and follow their Professional Standards.
If you wish to escalate a concern, you may contact the UK’s Information Commissioner's Office (ICO) at ico.org.uk.
The Mix Global comprises Mix Associates Ltd, based in Laxmi Building
57 Bermondsey St, London SE1 3XJ (UK), and Mix Associates US Ltd, based in 195 Montague St. Brooklyn NY 11201 (US).
This privacy policy may be updated periodically. Please check back for the latest version.
Policy Effective Date: 1st June 2025
Policy Version: V1_June_2025
